If you find yourself struggling to attract new patients to your clinic or to increase lead generation, a good starting point is to assess your marketing with a clear report. A seasoned marketing expert who increased their supplement company revenue from a quarter million to over two hundred million dollars often says, “If you don’t measure, you don’t know.” Tracking your marketing and advertising data is essential; it lets you make informed, data-driven decisions to grow your business effectively.

The Provider Success marketing audit report is designed to give you insight into key areas of your business which can be optimized to increase your overall profitability.

What Our Marketing Report Covers

Our comprehensive audit covers four vital areas of your business, offering actionable data and clear next steps for improvement. Each area is thoroughly evaluated and scored to give you a snapshot of your business’s online health and suggested areas to enhance your online presence.

1. Google Business Profile
   Setting up and maintaining your Google Business Profile is a foundational step in building a strong online presence. It allows you to organically attract customers and establish trust. Provider Success can help you claim and correctly set up your profile, which is crucial for achieving first-page rankings on Google and connecting with prospective, local customers.

2. Business-Critical Information

   

   Vital details about your business can make a big difference to your online reputation and web traffic performance. For example:

   • Text-Enabled Clinic Number: Statistics show that 9 out of 10 prospective patients prefer to communicate via text rather than through email or a portal. We can add a text-enabled option to your mobile website to streamline your new lead connection process.

   • Website User Experience: Your website platform (WordPress, Shopify, etc.) can greatly impact user experience and SEO. We will assess your website’s content and ease of use, making sure it is optimized to help search engines direct prospective patients your way.

3. Technology Stack Analysis

   Effective marketing today relies on a robust technology stack. We evaluate the setup and effectiveness of your key marketing technologies, including:

   • Google Tag Manager for tracking digital efforts

   • Google Analytics for measuring website and ad performance

   • Facebook Pixel for optimizing Facebook ad campaigns

   • Google Ads for reaching prospects through keyword-targeted ads

     

4. Listing Accuracy and Website Performance

   

   Your online listings must be accurate and consistent across all platforms to ensure visibility and credibility. We analyze your website performance, focusing on mobile-friendliness, which is crucial for conversions.

   • Page Speed: Slow-loading pages—especially on mobile—lead to high bounce rates, meaning potential patients may leave before getting a chance to engage. We will evaluate both your mobile and desktop load speeds.

   • Page Health: We run a page health report to identify issues needing improvement and ensuring your site provides the best possible user experience.

   • Listing Information: We check how many websites list your clinic and assess the accuracy of your information across these platforms.

Take Advantage of Your Free Marketing Report

The Provider Success marketing audit report is valued at over $500, but is now available to you for FREE when you schedule a complimentary 30-minute strategy call. During this call, we will walk you through your audit results, provide tailored advice on what steps to take next to grow your clinic and increase your profits. And you will leave the call with a copy to keep. Click below to get started!