The holiday season is a fantastic time to create strategic discounts around your services. For membership-based practices, the key is to offer discounts on services at the top of your sales funnel to bring more leads into your pipeline and ultimately grow your memberships over the next calendar year.

Why Discount at the Top of Your Funnel?

Offering discounted entry-level services is an effective way to increase the number of prospective patients engaging with your clinic. A compelling, low-cost offer removes price as a barrier, making it easy for people to take the first step toward improving their health.

For example:

If you charge $50–$100 for an initial paid consultation, consider offering to wave that fee entirely or discounting it down to $19.95 during the holiday season. Maintaining a small financial transaction ensures you collect payment information for future purchases, making it seamless to upsell and process payments for next steps.

For higher-cost services, like diagnostic assessments priced above $500, a holiday discount of $100 (around 17%) can make a big difference. This type of offer appeals to people in your community who are ready to prioritize their health but appreciate the opportunity to save.

Crafting a Holiday Offer

Your messaging should focus on urgency, transformation, and the value patients will receive. Here are examples of compelling ways to frame your holiday offer:

Initial Assessment HOLIDAY SALE - $100 OFF!
Take the first step toward optimizing your health this holiday season. Get $100 off a Comprehensive Initial Assessment when booked by January 10th.

Give the Gift of Health this Holiday Season
This holiday season, give a loved one $100 off a Comprehensive Initial Assessment. Offer valid through January 10th.

Start the New Year off Right with Better Health
Now through January 10th, book a Comprehensive Initial Assessment at $100 off and make health your New Years' resolution.

Highlight the Value of Your Services

In your messaging, emphasize the unique benefits and features of your assessment. Use compelling words like "life-changing," "tailored to each patient’s unique needs," "uncovering the root causes of health challenges," and "help you live your best life."

Include specific services the assessment will cover:

• Advanced Lab Testing

• In-depth Lab Review and Interpretation

• 60 Minutes with a Doctor

• 60 Minutes with a Health Coach

• A Custom-Tailored Personalized Health Plan

Make sure you clearly articulate what the patient will leave that assessment with; an overall understanding of their current health, an actionable plan to see improvement right away, flexible payment options for ongoing care, etc.

Email Campaign Ideas

1. Hope-Filled Messaging

Click here to download an email template to use this holiday season.

2. Transformation-Focused Messaging

Click here to download an email template to use this holiday season.

Let’s Grow Together

Need help crafting your holiday campaigns or strategies to grow your practice in 2025? We’re here to help! Click below to schedule a FREE consultation. We'll help you strategize, create compelling content, and attract more quality patients to your clinic and grow your practice.