PLUS a free, downloadable sales script outline

If your practice offers membership or program-based services, you can create ongoing value and continuous care opportunities for your patients by encouraging them to renew their memberships. Here are three ways to help you achieve the highest patient renewal rates with a FREE downloadable sales script outline proven to help with your renewal conversations.

Prepare for the Renewal Every Time You Meet

The renewal conversation should not be reserved for the last appointment before a patient's membership program ends. Instead, take a moment at every appointment to intentionally highlight the value of your care by showing them the progress they have made and discussing the goals and milestones you expect them to reach in the future. This makes your renewal offer the natural next step because you have already consistently set clear expectations for ongoing care and helped your patient visualize where your program is leading them.

Remember to Focus on Outcomes, NOT Appointments

Transformation, improved health, and a better quality of life sells. Patients invest in your memberships programs because they trust you to deliver meaningful results. While your services may include a specific number of appointments and time with you, the real value lies in the changes and benefits they will experience under your care. By focusing on the outcomes they can expect, such as addressing the next pressing health concern, remind them their decision to renew is necessary for their continued health and well-being and is an investment in their future.

Set Patient Expectations for Desired Results

You are the health expert who knows how much time and investment is required for your patient to achieve the results they are looking for. Whether a six-month, annual, or ongoing commitment is best for their unique situation, it is important to make a strong recommendation for what you believe is necessary for their success. If a patient is hesitant to commit to a long-term membership, kindly remind them your practice is designed for patients looking for long-term health improvements, not a fee-for-service model.

Want to Dig Deeper into Increasing Your Custom Membership Program Renewals?

We can help! From tailored strategies for renewing your clinic’s specific memberships programs to creating custom scripts specific to your clinic, we can work with you to boost your renewal rates. We also specialize in crafting scripted responses to common objections like, "I need to think about it" or "I need to talk to my partner," or even "I can't afford it." These conversations can significantly impact your profit margins, so having the right language and strategy in place is essential for converting prospects into patients and turning potential drop-offs into renewed commitments. We can help you get there. Take the first step by clicking the button below!

Click HERE to Download the FREE Patient Membership & Program Renewal Sales Script Outline